Taco Bell names head of marcomms and agency partners as it enters Malaysia

12th April 2021, Taco Bell recently opened its doors in Malaysia and brought on board Gitanjali Sriram as head of marketing and communications. She will oversee all advertising and communications with the collaboration of the Taco Bell International APAC marketing team. Sriram was previously with Publicis Groupe, last working as chief operating officer for Malaysia in…

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Rebranding of acronym, logo from PNS to Pernas will boost agency’s position — MEDAC

Kuala Lumpur, 21st June 2021, The Ministry of Entrepreneur Development and Cooperatives (MEDAC) is optimistic that the rebranding of Perbadanan Nasional Bhd, which involves the change of acronym and logo from PNS to Pernas, will further strengthen the agency’s position as the champion of franchise industry growth in Malaysia. Minister Datuk Seri Dr Wan Junaidi…

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South Korea’s Paris Baguette franchise owner keen on launching bakeries in Malaysia — report

Kuala Lumpur, 6th April 2021, South Korea-based food company SPC Group’s top officials were reported to have discussed with Malaysian government officials including Senior Minister and Minister of International Trade and Industry Datuk Seri Mohamed Azmin Ali on SPC’s planned Malaysian investments which include construction of production facilities and the launch of Paris Baguette bakeries…

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On The Border Announces Major Franchising Agreement with JRW Inc.

12th August 2021, World’s largest Mexican casual dining brand looking to open 60 new restaurants throughout South Korea Dallas, TX  (RestaurantNews.com)  On The Border Mexican Grill & Cantina announced today that it has signed a 60-store Master Franchise Agreement with JRW Inc. making the Korea-based franchisee its Master Franchisor across South Korea. With this newest agreement, JRW…

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Matrade: Malaysia achieves significant progress in franchise industry

Kuala Lumpur, 1st September 2021, Malaysia’s franchise industry has achieved significant progress, being one of the fastest-growing sectors in the country, said the Malaysia External Trade Development Corporation (Matrade). In a statement, deputy chief executive officer Sharimahton Mat Saleh said through Malaysian franchises abroad, more products and services can be marketed internationally, contributing to the…

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Keeping it convenient

Kuala Lumpur, 5th September 2021 A new convenience store chain has arrived in town and is riding on that timely Hallyu (Korean culture) wave. K-drama fans will recognise emart24 from scenes of daily life shot around South Korea, where it operates over 5,000 outlets nationwide. Vuitton Pang, of the Pang family behind MAMEE-Double Decker, has…

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KPDNHEP introduces students to franchise business

18th August 2021, THE Domestic Trade and Consumer Affairs Ministry (KPDNHEP) is collaborating with the Malaysian Franchise Association for this year’s Student Franchise Programme (SFP) 2021. Introduced in 2014, the SFP is aimed at introducing university students to the franchise business concept and provide them with opportunities to participate in company franchises. The comprehensive programme…

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