Franchise Articles

Local brands ready to go global

A KEY official of the Philippine Franchising Association (PFA) believes Filipino franchisors are ready to export their products and services to the world. Now on the seventh cycle in the franchising business, the Philippines, according to PFA chairman emeritus Samie Lim, is now equipped with industry experience to expand the local brands internationally. “We’ve been…

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30 brands up for grabs in franchise exhibit

  Some 30 food and non-food brands are being offered for franchising at the three-day Franchise Visayas 2016, which opened Friday at the Ayala Center Cebu. The event, organized by the Philippine Franchise Association (PFA), is a prelude to Franchise Asia Philippines 2016, considered the biggest franchise event in Asia which is set for July…

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Is now a good time to invest in a franchise?

  Franchising is arguably the easiest path to becoming an entrepreneur. By having an already established brands and a franchisors’ support network, one can almost eliminate the chance of failure by becoming a franchisee. According to a recent Franchise Association of South Africa (Fasa) survey, franchisees have a business success rate of 90%. This is…

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SHIO MONYET MENGUBAH HALUAN PARA PENGGIAT FRANCAIS MALAYSIA

8 Februari 2016 diisytiharkan Tahun Baru Cina sekaligus membawa zodiak Shio Monyet. Tahun monyet ini memperlihatkan unjuran positif kepada semua individu. Mengikut ramalan Feng Shui, tahun monyet ini akan menjadi tahun yang menguntungkan dan memberi seribu satu kenangan manis kepada individu. Janganlah kita melepaskan peluang berharga ini yang mampu melonjakkan perniagaan kita. Bak kata pepatah,…

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How a Growing Franchise Builds Its Brand Through Local Marketing

Q&A with Direct Energy Vice President of Marketing Dave Kozak National brands looking to capitalize on the consumer trend of buying local often rely on affiliates—franchisees, dealers, agents, or distributors—to carry their marketing message to local audiences. Brandmuscle’s recent research explored the nuances of these distributed marketing networks and some of the ways national brands…

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Turki, peluang perniagaan baharu

Industri francais negara telah berkembang maju sejak beberapa tahun kebelakangan ini dengan jumlah peningkatan peratusan yang menyumbang kepada KDNK Negara iaitu sebanyak RM26.5 billion pada tahun 2014. Bagi memantapkan lagi industri ini, Kementerian Perdagangan Dalam Negeri, Koperasi & Kepenggunaan (KPDNKK) telah melakar Pelan Induk Pembangunan Francais Nasional 2012 – 2016 yang merangkumi tiga fasa. Fasa…

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New Franchise Models Boost Employment Figures

The franchise model has stood the test of time, most notably through fast food outlets and restaurant chains. Recent figures indicate just how much this business model is performing in terms of contributing to our national economy. Beyond just revealing significant contributions to boosting employment figures, the results have also noted that the evolution of…

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