Franchise Articles

4 reasons to invest in a gym franchise

Location and target market are primary factors behind the success or failure of any business. Some can thrive only in particular regions, while others experience growth opportunities all across the country. The fitness industry belongs to the latter category. So, if you are thinking of starting your own business, it might be an opportune time…

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6 TOP TIPS IN EVALUATING FRANCHISE BUSINESS

A good deal of information has been written and published about how to evaluate a franchise opportunity. Whether one is an individual or represents a private equity firm, it’s important to be able to evaluate a franchise before conducting a full-scale analysis. The following is a way to do an initial franchise review, before investing…

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Can Malaysia’s Micro-Businesses Go Cashless?

16 January 2021, Even as the digitalisation of small and medium-sized enterprises (SMEs) gathers more momentum, Malaysia should not neglect its smaller SMEs (i.e., more than five but less than 25 employees) and micro-businesses (i.e., five or less employees). With the reimposition of the movement control order (MCO) 2.0 in the ASEAN member state, assistance for smaller…

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Nanta: KPDNHEP in talks on micro, affordable franchise

Kuala Lumpur, 24 Nov 2020, The government is in talks with several financial institutions to reach a consensus on the implementation of the Micro Franchise Development and Affordable Franchise programmes. Domestic Trade and Consumer Affairs Minister Datuk Alexander Nanta Linggi said discussions over several franchise companies’ involvement in developing the initiative were also ongoing. “In…

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Franchise Development During Covid-19

Change or lose in a new franchise development world So why can’t franchise development teams simply do what they’ve always done and expect to see even better results? Because historical lead channels have focused on channeling existing demand, but this new world requires generating demand and establishing a powerful, values-based brand position. Trade shows, online…

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Why You Must Keep Marketing During Covid-19

Even before a global pandemic transformed our world, the restaurant industry was challenged. After a small, but hopeful start to the year, the Covid-19 outbreak occurred and likely changed the industry forever. While the pre-pandemic reasons seemed easy to identify – increasing competition, declining guest counts, the emergence of third-party delivery, unpredictable millennials, just to name a…

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