How a Growing Franchise Builds Its Brand Through Local Marketing

Q&A with Direct Energy Vice President of Marketing Dave Kozak National brands looking to capitalize on the consumer trend of buying local often rely on affiliates—franchisees, dealers, agents, or distributors—to carry their marketing message to local audiences. Brandmuscle’s recent research explored the nuances of these distributed marketing networks and some of the ways national brands…

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Borneo Oil records stellar 3QFY16

Borneo Post – 30 Disember 2015   KUCHING: Borneo Oil Bhd’s (Borneo Oil) earnings in the third quarter of financial year 2016 (3QFY16) jumped more than three times to RM5.26 million from RM1.47 million recorded in 3QFY15 ended October 2014. At the same time, Borneo Oil said 3QFY16 revenue increased by 13.2 per cent year-on-year…

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