10 October 2014 – New Straits Times
JOHOR BARU: TO create more awareness of global warming, dessert and beverage company CoolBlog organised “Cooling the Earth” campaign.
The company said the campaign is part of its corporate social responsibility to promote preservation of the environment, especially among primary school pupils.
The effort involves organising fun-filled interactive sessions on environmental issues in schools.
“The project started middle of this year and would continue until end of next year,” the company said, in a press statement.
In the campaign, CoolBlog travels to various primary schools to spread messages on conservation issues.
So far, CoolBlog has visited four schools in Johor and one in Negri Sembilan.
Among the schools the company visited in Johor Baru were SK Sri Kenanga, SK Taman Suria and SK IJ Convent. In Negri Sembilan, CoolBlog made a stop at SK Taman Tuanku Jaafar in Seremban.
During the briefings, students from Year 1 to Year 6 were divided into two sessions. The first session was held for Year 1 to Year 3 pupils while the other session was held for Year 4 to Year 6 pupils.
“Participants completed tasks mentioned in CoolBlog’s ‘Cooling the Earth’ booklets. We also organised colouring competition and question and answer sessions,” said the statement.
CoolBlog also provided participants with free “Dino Blog” drinks while the company’s mascot “Miss Cool” made an appearance to the students’ delight. Interested schools can call 1-700 81 9066 for details.