ESSENTIALS OF FRANCHISING COURSE (KAPF) I

As franchising has become a focal area in the development of entrepreneurs and as a strategy in business expansion, the training process has been highlighted as mandatory for new players who intend to venture into this business.

Of all the tasks that befall the new franchise entrepreneurs, perhaps none is as important as the role of training. If the brand is the heart of any great franchise, training is the physical conditioning that keeps that heart beating strongly and consistently. And just like keeping your heart in shape, training is something you may be tempted to push to the back burner, while you focus instead on everyday business. But in doing so, you run the risk that someday your heart may seize up on you.

A good training program will develop your franchisees, enhance the capability of the franchisee and identify next step of training needed by the franchisee. This program is essential especially franchisor/master franchisee/ would-be franchisor/would-be-franchisee who would like to enhance or to develop its training program.

Therefore, the Malaysian Franchise Association (MFA) with the cooperation of Ministry of Domestic Trade And Consumer Affairs (MDTCA) will be organizing the following programs through the Franchise Development Program (FDP).