15th February 2023,
OVER the last two decades, the country has had thousands of bakeries, cafes and restaurants popping up like mushrooms after the rain.
But, there is one brand that has boldly stood the test of time to become an inspiring homegrown Malaysian success story – the Secret Recipe.
Making its stand stronger, the chain restaurant marks the year 2023 by opening its 350th outlet in 1 Utama, Petaling Jaya.
Established in 1997, the restaurant has outlets even outside of Malaysia’s borders in Singapore, Thailand, Brunei, Maldives and Bangladesh, and has plans to increase this number to more than 400 by the end of 2025.
Secret Recipe also has its new factory in Kota Damansara.
Secret Recipe managing director Patrick Sim says that Secret Recipe keeps its promise to provide consumers with excellent gourmet cakes.
Besides that, the multi-award-winning chain is also widely renowned for its creative selection of hot meals and beverages catered specifically for the Malaysian appetite.
With modern contemporary and vibrant concepts, Secret Recipe outlets have been the choice destination of customers who simply want a comfortable ambience in which to enjoy good food and quality time with friends, family and associates.
Source: New Straits Times
Full Article: https://www.nst.com.my/lifestyle/jom/2023/02/880294/jom-eat-secret-recipe-opens-its-350th-outlet
