26 DECEMBER 2007 - BUSINESS TIMES
Marrybrown's success stems from brand positioning, that is to always be different, says its group managing director
"I DON'T want others to go through my experience," said a local successful franchisor of fast-food restaurants.
Marrybrown group managing director Nancy Liew said she went through various challenges in the initial years of establishing and operating Marrybrown fast-food outlets as she had no experience in food business.
"We went through expensive learning curve (but) later, we found out that franchising is the best way to expand business.
"I don't want people to go through my experience, without proper research and knowledge on products," Liew told Business Times in an interview in Kuala Lumpur.