The main functions of MFA are to:

1. Set and enforce standards of ethical business amongst members.
   
2. Act as a registry for information pertaining to franchise business operating or intending to operate within the country.
   
3. Coordinate and offer educational programs, seminars and exhibitions specially oriented to franchising matter.
   
4. Undertake promotional activities to promote franchising as a successful marketing business concept.
   
5. Provide input and liaise with government departments and / or agencies on matters concerning franchising and its application.
   
6. Serve as a forum for exchange of experiences and expertise amongst members.
   
7. Establish and maintain affiliations with counterpart organization globally.
   
8. Develop and maintain affiliations with local industry trade organizations representing distributors, retailers and service industry generally.
   
9. Sponsor franchise trade and investment missions to other countries.
   
10. Host international franchise trade and investment missions and assist in familiarizing them with the potential in Malaysia.