MFA Member Survey 2027
FULL SURVEY RESPONSE
| SECTION A – RESPONDENT & COMPANY PROFILE | |||
|---|---|---|---|
| Company Name | ED-EX WORLDWIDE SDN BHD | Brand Name | SMART READER KIDS® |
| Respondent Name | KEVAN ONG | Designation | EXEXCUTIVE DIRECTOR |
| Phone Number | 01125070513 | Email Address | azimunh@smartreader.edu.my |
| SECTION B – INTERNATIONAL EXPANSION PLANS FOR 2027 | |
|---|---|
| 1. Plans to enter/strengthen presence in 2027? | Yes – actively planning |
| 2. Main expansion objectives for 2027 | Appoint a master franchisee, Appoint a distributor or licensee, Secure franchisees or area-development partners, Identify a joint-venture partner, Strengthen the brand’s presence in an existing overseas market, Test market demand and generate business leads |
| SECTION C – PRIORITY INTERNATIONAL MARKETS FOR 2027 | |
|---|---|
| 3. ASEAN Priority Markets | Cambodia, Indonesia, Viet Nam |
| 4. Beyond ASEAN Markets Breakdown | |
| • Central and Eastern Europe | |
| • Central Asia & CIS | Kazakhstan |
| • East Asia | |
| • Latin America and the Caribbean | |
| • MENA — GCC | United Arab Emirates |
| • MENA — Other Middle East | |
| • MENA — North Africa | |
| • North America, Australia & NZ | Australia, New Zealand |
| • South Asia | Pakistan |
| • Sub-Saharan Africa | |
| • Western, Northern & Southern Europe | |
| Other Response | |
| SECTIONS D & E – ENTRY MODELS, BARRIERS & SUPPORT | |
|---|---|
| 5. Preferred Market-Entry Models | Master franchise, Distribution or licensing |
| 6. Significant Expansion Barriers | Difficulty identifying credible partners or franchisees, Funding and participation costs |
| 7. Support Forms MFA Should Prioritise | Verified partner and business matching, Trade missions and market visits, Participation in overseas franchise exhibitions, Information on grants and financing, Post-mission business lead follow-up |
| SECTION F – INTEREST IN MFA’S 2027 PROGRAMME | |
|---|---|
| 8. Interest in 2027 International Programme? | Yes |
| Types of Activities Interested | Expo/Exhibition, Business Matching |
| 9. Additional Comments / Assistance Required |
More countries to penetrate especially in ASEAN, Central Asia, and Middle East. |