9 February 2018,
Secret Recipe Cakes & Café’s dynamic and flexible approach to international markets continues to bring the Company success in the quick commercialising of concepts for large-scale businesses.
The Secret Recipe Group was built upon the philosophy of innovation and a continuous improvement strategy that has subsequently led to the creation of uncompromising quality in its products; and this has resulted in an offering which consistently exceeds customers’ expectations.
“This ability became evident when we first started Secret Recipe in 1997 with one store. And it’s now the largest local foodservice chain player in Malaysia with over 300 stores. Today, Secret Recipe is a highly recognized all-day dining lifestyle cafe and restaurant chain business, with its self-owned brands and franchise rights of selected international brands,” begins Dato’ Steven Sim, Founder and CEO at Secret Recipe Cakes & Café Group. “We were able to quickly manage and capture the market by expanding out into ten Asia Pacific countries, namely, Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Myanmar, Maldives, Bangladesh and Australia.”
Alongside this main strategy, the Company has an excellent current commissary business model that ensures it has product consistency, stable production, lower costs through economies of scale, simplified operations, a smaller retail footprint and reduced rental costs; all of which make the brand extremely competitive in its various markets.
Read more at : http://www.asiaoutlookmag.com/outlook-features/secret-recipe-cakes-cafe-sdn-bhd