Petaling Jaya, 25th September 2023,
A PERSON’S age does not determine his or her success in business, as many successful entrepreneurs start at a relatively late age of 50 or 60 years.
As such, Perbadanan Nasional Bhd (Pernas), Malaysia’s franchise champion, is introducing a franchise entrepreneurship programme targeted at retirees and veterans.
Pernas franchise marketing section’s acting head Siti Farhana Abu Bakar said the project will also include social enterprise elements.
“Apart from that, we also have a programme for women called the Successful Women Entrepreneurship Engagement Talents (SWEET) programme which has a maximum age limit of 60 years old.
“Age and gender are not barriers. These women are actually great, many of our female entrepreneurs are successful and have a very good impact on the economy,” she said recently.
Siti Farhana said one of the franchise entrepreneur development programmes being implemented by Pernas is “Be Your Own Boss (BYOB)” which is open to men and women. Through BYOB, Pernas offers two other programmes namely Young Entrepreneurship Engagement Talents (YOUNITY) for the youth and SWEET which is specifically for women.
She explained that Pernas’ franchise entrepreneurship programmes have received encouraging responses, including from entrepreneurs outside the Klang Valley.
“Our recent experience at the Sarawak BizFrancais Programme can be said to be a great experience.
“We exceeded our registration target and the participants were very committed until the end. The franchise entrepreneurs that we brought were also very satisfied with the response shown, making us excited to go on another BizFrancais tour,” she said.
She added that those who are interested in becoming franchise entrepreneurs are welcome to get information and register with Pernas where they will arrange a session with those who are really serious and enthusiastic about running a business.
She said franchise entrepreneurs must be prepared to gain knowledge and skills to ensure their business remains relevant in the long term.
“At the same time, entrepreneurs must ensure their business brand is strong and competitive, not just viral for a moment. There needs to be unique features that give added value.
“They must find a unique selling proposition for the business. If we want to sell roti canai while other people are already selling roti canai, then there must be something unique for our product that stands out among others.
“In addition to finding an identity, we also need to build a team, make sure other members are also trained in franchise management,” she said.
Source: The Malaysian Reserve
Full Article: https://themalaysianreserve.com/2023/09/25/pernas-targets-veterans-women-and-youth/
