Petaling Jaya, 16 March 2022,
A TOTAL of 1,110 franchises have been registered under the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP), while 68 local brands have successfully penetrated overseas and are available in 70 countries.
According to KPDNHEP deputy minister Datuk Rosol Wahid (picture) , the ministry has spearheaded the country’s franchise development through corporate governance and industry regulations which is in line with its function to develop the domestic trade sector.
It can be observed through its Franchise Business Annual Report where the sales value of franchise companies has increased by 9.7% to RM14.6 billion in 2020 from RM13.3 billion recorded in 2019.
“In an effort to encourage more parties to be involved in the franchise business, the ministry in collaboration with the Malaysian Franchise Association has implemented various franchise development initiatives and programmes.
“Among them is the Franchise Strengthening Programme to increase exports,” he said during the launch of Oldtown White Coffee’s new menu and franchise packages yesterday.
The brand under Kopitiam Asia Pacific Sdn Bhd aims to expand its business by developing new franchise packages with a market capital between RM50,000 to RM100,000 to the global market and it is expected to kickstart in the fourth quarter of this year.
“With the Micro and Affordable Franchise Programme, now with a capital of less than RM100,000, it is believed that more people have the opportunity to do business.
“With the existence of this programme, it can benefit the bottom 40% and middle 40% to improve living standards by generating income as a franchisee and create employment opportunities for the local community,” he commented on the package.
A total of 33 Matching Grant applications (RM2.4 million), while eight Full Grant applications (RM0.84 million) have been approved since Feb 14.
Oldtown White Coffee CEO Dawn Liew said the visitors are able to view the prototypes of the Micro Franchise Business Package (Self-Service Machine) and Affordable (Oldtown Express).
These features are available to the public through the Oldtown Kopitiam Carnival taking place between March 15 to 20 in Sunway Pyramid.
“Today’s programme is one of our initiatives to promote and provide exposure to the Oldtown White Coffee brand to the general public.
“This Oldtown Kopitiam Carnival programme is the first of its kind organised by Oldtown with the objective of introducing the latest fresher image of Oldtown, as well as promoting our new menu,” she added.
Moreover, visitors enjoy participating in a variety of fun activities from cooking demos, Oldtown product exhibitions, as well as standing a chance to win exciting lucky draw prizes.
“Our new menu that we have put on the first of March this year is the best menu that Old Town has ever done because we have been improving the taste profile of our product.
“We have been making sure that we are in line with what customers’ preferences are,” Liew explained.
Apart from improving the taste, the brand also wants its customers to know that they have healthy options as they are aware of the Ministry of Health’s guidelines in health regulations.
Its expansion is also in line with Oldtown’s plan to open 30 new branches in Malaysia throughout the year.
Moreover, the programme also saw the signing of a franchise agreement worth RM2 million between Oldtown White Coffee and six new franchises who will open more branches which are Oldtown IOI City Mall, R&R Tapah, Kedah Digital Library and others.
Also present was MFA chairman Datuk Dr Radzali Hassan where he Oldtown is one of the Full Grant recipients under the Micro and Affordable Franchise Programme for developing a micro and affordable franchise package.
“Under this programme, there are 11 MFA members who offer micro franchise packages and can afford to own 14 listed franchise brands.
“There are three more MFA members in the package development process and are expected to be approved this year,” he said.
Source: The Malaysian Reserve
Full Article: https://themalaysianreserve.com/2022/03/17/a-total-of-1110-franchises-registered-under-kpdnhep/
