ASEAN AND GLOBAL MARKETS

Purpose: The Malaysian Franchise Association (MFA) is seeking members’ feedback to identify priority markets within and beyond ASEAN for 2027. The findings will support MFA in planning trade missions, business–matching programmes, overseas franchise exhibitions, and export–readiness initiatives that reflect members’ actual needs.

Estimated Completion Time: 6–8 minutes

Participation does not constitute a binding commitment to join any MFA programme. Individual responses will be treated as confidential and reported only in aggregate, where appropriate.

Instructions: Please submit only one response per company or brand. Questions marked with an asterisk (*) are compulsory.

SECTION A – Respondent and Company Profile

SECTION B – International Expansion Plans for 2027

1. Does your company plan to enter or strengthen its presence in an international market in 2027?
2. What are your main international expansion objectives for 2027? (Select up to two)

SECTION C – Priority International Markets for 2027

3. Which ASEAN markets should MFA prioritise in 2027? (Select up to three)
4. Beyond ASEAN, which countries or markets should MFA prioritise for members in 2027? (Select up to 5 countries total across the 11 regions below, or choose an option under ‘Other Response’)
1. Central and Eastern Europe
2. Central Asia & CIS:
3. East Asia
4. Latin America and the Caribbean
5. Middle East and North Africa (MENA)—GCC
6. Middle East and North Africa (MENA)—Other Middle Eastern Markets
7. Middle East and North Africa (MENA)—North African Markets
8. North America, Australia and New Zealand
9. South Asia
10. Sub-Saharan Africa
11. Western, Northern and Southern Europe
Other Response

SECTION D – Preferred Market-Entry Model

5. What are your preferred international market-entry models? (Select all that apply)

SECTION E – Barriers and Support Required from MFA

6. What are the three most significant barriers to your company’s international expansion?
7. What forms of support should MFA prioritise?

SECTION F – Interest in MFA’s 2027 International Programme

8. Would your company be interested in participating in MFA’s International Market Expansion and Trade Mission Programme in 2027?
Types of Activities