Program
MFA FRANCHISE INTERMEDIATE STAGE 1: READINESS AND EVALUATION COURSE
Build. Evaluate. Grow.
Your roadmap to a stronger franchise future starts here.
Taking the next step towards franchising requires more than having a good business idea. Before expanding your business through a franchise system, it is important to understand whether your business is truly ready, how to evaluate its potential, and how to build the right foundations for sustainable growth.
The MFA Franchise Intermediate Stage 1: Readiness and Evaluation Course is a practical two-day programme designed to help aspiring franchisors, business owners and entrepreneurs evaluate their franchise readiness and understand the key elements required before embarking on franchise expansion.
Participants will gain practical knowledge, structured evaluation tools and guidance from experienced industry practitioners to help them assess their business, identify areas for improvement and make more informed decisions about their franchise journey.
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Why Should You Attend?
Franchising can be an effective strategy for business expansion, but not every successful business is automatically ready to become a franchise. A strong franchise system requires a solid business foundation, a clear and replicable operating model, protected intellectual property, suitable brand positioning and a proper understanding of the franchise relationship.
This programme will guide you through these essential areas and help you evaluate your readiness before taking the next step.
Whether you are an aspiring franchisor, an existing business owner considering franchise expansion, a franchise developer, or a professional involved in the franchise ecosystem, this course will provide you with a clearer framework for assessing franchise potential.
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Programme Topics
MFI201: Strategic Franchise Foundations for Franchisors
Understand the fundamental principles and strategic foundations required to build a successful and sustainable franchise system.
MFI202: How to Review & Assess Franchise Business Plans for Malaysian Franchise
Learn how to review and evaluate key business planning elements relevant to franchise development and expansion in the Malaysian market.
MFI203: Evaluating a Franchise Concept & Prototype Outlet for Market Viability
Assess whether your franchise concept and prototype business are suitable, practical and viable for replication and future market expansion.
MFI204: Developing a Franchise Business Plan & Growth Blueprint
Develop a clearer roadmap for structuring your franchise business and planning its future growth.
MFI205: Understanding Franchise Relationship
Gain a better understanding of the roles, responsibilities and relationships between franchisors and franchisees.
MFI206: Protecting Your Intellectual Property in Franchise Expansion
Understand the importance of protecting your brand, intellectual property and other proprietary assets as your franchise business expands.
MFI207: Assessing Your Franchise Branding
Evaluate your brand’s strength, positioning and suitability for franchise development and expansion.
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What You Will Gain
Participants can expect to gain:
• Expert guidance from experienced industry practitioners
• Practical tools and frameworks for franchise decision-making
• Better understanding of business readiness for franchise expansion
• Guidance on evaluating franchise concepts and business models
• Practical case studies and interactive discussions
• Useful tools and templates
• Networking opportunities with fellow participants and industry professionals
• A Certificate of Completion upon fulfilling the programme requirements
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Who Should Attend?
This programme is suitable for:
• Aspiring franchisors
• Business owners and entrepreneurs
• Franchise developers
• Those exploring franchise expansion
• Professionals involved in franchise development and business growth
• Anyone seeking a clearer understanding of franchise readiness and evaluation
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Programme Details
Date: 23–24 September 2026
Venue: MyIPO Academy, Petaling Jaya, Selangor
Programme Fee: RM1,999 per participant
MFA Members: Enjoy 10% OFF
Programme Format: Interactive • Practical • Actionable
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Payment Methods
Participants may make payment for the programme through one of the following methods:
1. Online Payment
Participants may make payment online through the payment method or payment link provided by MFA. Registration will be confirmed upon successful payment and/or confirmation by MFA.
2. HRD Corp Claim
Eligible participants may apply for the programme through the relevant HRD Corp claim mechanism, subject to their company’s eligibility, available levy balance and the prevailing terms and requirements of HRD Corp.
Participants and/or their sponsoring companies are responsible for submitting the application and ensuring that all necessary approvals and supporting documents are completed within the required timeframe.
Where applicable, MFA may provide programme information or supporting documents required for the HRD Corp application.
Important: Approval of any HRD Corp claim is subject to HRD Corp’s own terms and approval process. MFA shall not be held responsible for claims that are rejected, delayed or unsuccessful due to matters relating to the participant, employer or sponsoring company.
3. Payment by Invoice
If payment is required to be made via an official invoice, bank transfer or company payment process, participants are required to inform MFA in advance before making payment arrangements.
MFA will provide the necessary payment instructions or official invoice, where applicable.
Please do not make payment through the online payment link first if your company requires an official invoice, as this may create duplication in the payment process.
When requesting an invoice, participants or sponsoring companies may be required to provide:
• Company name
• Company billing address
• Company registration number
• Contact person and contact details
• Participant’s name
• Programme name
• Any other billing or reference information required by the company
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Payment Terms
1. Full payment must be made to confirm and secure the participant’s registration, unless an alternative payment arrangement has been approved in writing by MFA.
2. For HRD Corp claim participants, registration is subject to the relevant claim and payment arrangements being successfully completed in accordance with the requirements communicated by MFA and/or HRD Corp.
3. For invoice-based or corporate payments, participants or sponsoring companies must inform MFA in advance. MFA reserves the right to release an unpaid registration if payment or confirmation is not received by the required deadline.
4. Registration is subject to availability. Places are allocated on a first-come, first-served basis, subject to confirmation of registration and payment arrangements.
5. The programme fee is applicable to one registered participant and may not be shared between participants.
6. The 10% MFA Member discount is subject to verification of the participant’s eligibility and the organisation’s active MFA membership status.
7. Any bank, payment gateway or third-party transaction charges incurred in connection with payment or refund processing may be borne by the participant or sponsoring company, where applicable.
8. Participants are advised to retain proof of payment and provide it to MFA upon request.
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Cancellation and Refund Policy
We understand that unforeseen circumstances may arise. However, training arrangements, venue commitments, materials and programme resources are planned in advance. Therefore, participants who have registered and made payment but subsequently wish to withdraw from the programme may be eligible for a refund based on the following schedule:
Written Cancellation Received Before the Programme Refund Amount
More than 30 calendar days before the programme 90% refund
15–30 calendar days before the programme 50% refund
8–14 calendar days before the programme 30% refund
7 calendar days or less before the programme No refund
No-show / non-attendance No refund
After the programme has commenced No refund
The cancellation date will be determined based on the date MFA receives the written cancellation request.
Refund requests will only be processed after MFA receives and acknowledges the written cancellation request.
Where applicable, any payment gateway, bank or third-party transaction charges incurred in processing the original payment or refund may be deducted from the refundable amount.
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Participant Replacement
If a registered participant is unable to attend, the participant or sponsoring company may nominate a replacement participant at no additional charge, subject to written notification and approval by MFA before the programme commences.
The replacement participant may be required to provide updated registration details and fulfil any applicable programme requirements.
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Transfer to Future Programme
A participant may request to transfer their registration to a future intake or another eligible MFA training programme, subject to availability and written approval by MFA.
Any transfer or rescheduling request will be subject to MFA’s prevailing policy. Additional fees may apply if the new programme carries a higher programme fee.
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Changes, Postponement or Cancellation by MFA
MFA reserves the right to make reasonable changes to the programme schedule, venue, speakers, trainers or course content when necessary.
If MFA postpones or cancels the programme due to unforeseen circumstances, participants may be offered the option to:
• Transfer their registration to a rescheduled or future session; or
• Receive a refund of the programme fee paid, where applicable.
MFA will make reasonable efforts to notify registered participants of any significant changes as early as possible.
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Important Note
By submitting a registration and/or making payment for this programme, the participant and/or sponsoring company is deemed to have read, understood and agreed to the programme’s registration, payment, cancellation and refund terms and conditions.
Ready to evaluate your franchise potential and build a stronger foundation for expansion?
Book Your Slot Now!
Take the next step towards building, evaluating and growing your franchise business.
For more information:
Tel: +603-6241 4141 (Mr. Adam)
E-mail: training@mfa.org.my
Website: www.mfa.org.my/training
Cadangan kecil saya: untuk website, bahagian Payment Methods sebaiknya diletakkan sebelum “Payment Terms”, seperti versi ini. Jadi peserta boleh nampak dengan jelas bahawa mereka mempunyai tiga pilihan utama: Online Payment, HRD Corp Claim, atau Payment by Invoice sebelum membaca terma-terma pembayaran dan refund.
Program’s Date: 2026-09-23 Today’s Date: 2026-08-28
Training Location
MyIPO Academy
Petaling Jaya, Selangor 46200
Malaysia