2 April 2020,
It will also support franchisees by talking to landlords regarding rent reductions.
Marrybrown has waived the royalty fees of its franchisees from March to May 2020 as the Malaysian government extends its movement control order (MCO) due to the COVID-19 pandemic.
“(W)e know the kind of impact that MCO has done unto our franchisees as it is difficult for them to conduct business as usual, as such we want to do our part to lessen the burden of all outlets and in support of our long-term business sustainability,” Dato’ Joshua Liew, the halal fast food chain’s chief executive officer said in a media release.
The government’s MCO has been extended until 14 April.
Marrybrown also waived advertising funds during the MCO period and is also supporting franchisees by talking to their landlords for rent reductions and deferral, whilst working with their suppliers to ensure continuous supply.
Whilst allowed to operate via delivery and takeaway, Marrybrown says its sales dropped by more than 50% due to other outlets that are closed during the MCO period.
Marrybrown is also in the midst of extending this waiver option to their global franchise partners in Sweden, China, India, Singapore, Thailand, Maldives and other markets affected by the pandemic.
Source: QSR Media
Full Article: https://qsrmedia.asia/franchising/in-focus/marrybrown-waives-franchise-royalty-fees-three-months-malaysia-extends-movement
