Burger King Europe has announced a franchise agreement with the newly formed BKNL BV to expand the presence of the Burger King brand in the Netherlands.
The latest agreement aims to increase the 60-plus stored the fast food chain currently has in the Netherlands, although it has not be disclosed how many new locations may be created.
The new business will be run by Dutch hospitality company Meyer Beheer to accelerate the burger chain’s footprint in what is the EU’s sixth largest economy.
The quick-service restaurant (QSR) chain also noted that the move would help it “strengthen its presence” in continental Europe.
“We are excited about this agreement, which will help us grow the BURGER KING® brand in this important European market,” said José Cil, President of Burger King.
“We look forward to working with the BKNL B.V. team, who have significant restaurant and hospitality expertise, to increase the scale of our BURGER KING® business in the Netherlands.”
Laurens Meijer, chairman of BKNL B.V, added: “To be able to grow and elevate an iconic, global brand like BURGER KING® in the Netherlands is an incredible opportunity,” said L“We are confident that the great taste of our amazing flame-grilled burgers will resonate well with our Guests.”
Owned by parent group Restaurant Brands International, Burger King is now the second-largest fast food burger chain in the world, behind McDonald’s.
Similarly to its rivals such a Subway and McDonalds, most of Burger King’s 16,000 stores are owned and operated by franchises.
Read more at : http://www.fdfworld.com/franchising/burger-king-strengthens-its-presence-netherlands-new-franchise-deal
