11 July 2023,
The Saudi Arabian coffee chain has partnered with Premier Fine Foods to open stores in Kuala Lumpur as part of plans to reach 300 outlets across southeast Asia by 2033.
Barn’s has signed a franchise agreement with foodservice retailer Premier Fine Foods to open stores in Malaysia and the wider southeast Asia region.
According to a press release, Premier Fine Foods plans to open 25 Barn’s Coffee outlets in Kuala Lumpur before growing the coffee chain’s presence across southeast Asia to 300 stores within the next 10 years.
The franchisee said it will make use of its existing network in the region to open Barn’s Coffee sites in Cambodia, Indonesia, the Philippines, Singapore, Thailand and Vietnam.
“We’re delighted to commemorate Barn’s 30-year journey with the expansion of our outlets to Asian markets to achieve our goal of 1,000 outlets by 2030. Our Association with Malaysia counterpart, Premier Fine foods, will strengthen our brand presence in the Asian markets,” said Mohamed Al Zain, CEO of Al Amjad Group, which owns Barn’s Coffee.
The agreement forms part of Barn’s Coffee’s goal of reaching 1,000 stores globally by 2030. The Jeddah-based coffee chain currently has approximately 600 stores in Saudi Arabia.
Alongside southeast Asia, Barn’s Coffee has also cited the UK as a key growth market and announced plans in May 2023 to open 10 stores in London in the coming years.
Premier Fine Foods is owned by Kuala Lumpur-based Harta Group, a facilities management provider specialising in infection control and energy services.
Source: World Coffee Portal
Full Article: https://www.worldcoffeeportal.com/Latest/News/2023/July/Barn-s-Coffee-signs-franchise-agreement-to-enter-M