Members Satisfaction Survey

1. Setting up and enforcing of a code of professional business ethics amongst members. *

2. Serving as the main source of information on all franchise activities that are in operation and will be operating in Malaysia. *

3. Collect and keep data and statistics that are related to franchise business in Malaysia and also at international level. *

4. Conducting activities that encourage the development of franchise business, including research and development activities towards strengthening the franchise development in Malaysia. *

5. Monitoring and implementing training programs and seminars to upgrade understanding capabilities on franchise system, strengthening of attitude and business practice. *

6. Conducting promotional activities to introduce franchise system as a form of viable business and guarantee the customers’ satisfaction with quality products (including services). *

7. Giving suggestions, feedback and cooperation to the authorities on issues pertaining to franchise and other related matters. *

8. Functioning as a forum to exchange experiences and expertises amongst members of the Association. *

9. Establishing and maintaining good relationships with franchise associations internationally and other trading associations in the country. *

10. Organising investment missions on franchising abroad in order to explore the development of the system and to export the local franchise products that are viable. *

11. Hosting foreign trade and investment missions and assisting foreign players of the industry to understand about the potentials of franchise business in Malaysia. *

12. Implementing other activities that are consistent with the objectives of the Association. *

13. Expanding the business systematically into international market. *

14. Requirement for professional consultancy and assistance in franchise field. *

15. Platform to create a strong network within industries, government agencies, supporting institution and including the international players. *

1) Accreditation – Recognised as a member of reputable franchise association. MFA is the only franchise association in Malaysia recognised by World Franchise Council (WFC) and Asia Pacific Franchise Confederation (APFC). *

2) Address Your Concerns – MFA is the working partner for various projects in line with franchising such as Ministry of Domestic Trade and Cost of Living (KPDN), MEDAC, MyIPO, SSM, MATRADE, MPC, SMEcorp. We will channel all your grouses and complaints to the right channel. *

3) Networking Opportunity – The opportunity to build network and interaction within franchise stakeholder locally and internationally inclusive of ministry, government agencies, franchise companies, potential investors, international franchise association, NGO’s, media agencies as well as others franchise supply-chain businesses. *

4) Education & Development – Continuing education and professional development with comprehensive schedule of franchise training program with the latest information in franchising. *

5) Sharing best practice – Meeting with established franchisors or business expert with learn from their franchising experiences and mistakes. *

6) Resource Centre – Access to an abundance of information through our market research papers, franchise industry information, publications, books, and journals. *

7) Latest info – Get the latest industry news and information continuously. *

8) Exclusive Discount – Enjoy exclusive discount in all programs organised by MFA including event, training program, advertising, or other professional and support services. *

9) Free advertising and promotion – Receive free advertising and promotion through MFA’s intensive marketing and promotional program i.e. international franchise expo, trade missions, road shows, website, newsletter, training and education programme. *

10) Business Directory Listing – Showcasing business profile in MFA website and Franchise Mind Newsletters that will increase your brand visibility and built brand awareness. *

11) Industry Recognition – Opportunity to be an award winner as the year’s best franchise player in Malaysia Franchise Award. This would increase the visibility of your brand and your franchise offering. *

12) Support Services – Assistance when you need most, at any stage of your business lifecycle. *

13) Member’s Right – Entitled to use all facilities provided by the Association. *

14) Member’s Right – An Ordinary Member shall have the rights to be elected, to propose and to give his / her view in the General Meeting and shall be entitled to all facilities provided by the Association. *

15) Member’s Right – An Ordinary Member is entitled to use MFA’s corporate logo for promotional and business advertising purposes *

16) Member’s Right – Other Members categories are eligible to apply for or request MFA’s corporate logo for promotional and business advertising purpose *

1. Your experience being a member of MFA? *

2. The services offered by MFA? *

3. The benefits offered by MFA? *

4. Through MFA’s platform, have you enjoyed all the incentives that were offered by the government? *

5. The promotional activities that had been carried out by MFA? *

6. Do you managed to network within the industry, government agencies and support institutions through MFA’s platform? *

7. Our matchmaking programs conducted by MFA through various programs? *

8. MFA’s regular news letter on the current update on franchise news, franchise opportunities and activities? *

9. Does the secretariat serves you well during your visit to MFA’s office or answering your enquiries through telephone call? *

10. Do you think that MFA serves as a platform to voice out your opinion of the franchise industry? *

11. Are you overall satisfied by all the events organised by MFA? *

12. Does the events organised by MFA beneficial to your organisation? *

13. Are you overall satisfied with the Franchise Training Programs provided by MFA? *

14. Does MFA’s portal promotes franchising among the public as well as your products? *