Enhanced Franchise Development Program (EFDP), which serves as a platform connecting Malaysian local franchisors with potential international investors. The program was initiated in 2015 and has garnered significant interest from foreign entrepreneurs.
In 2013, the services sector contributed 55.2% to GDP. To achieve the target of 60% by 2020, the Government will boost the services sector by implementing several initiatives such as Implementing the Services Sector Blueprint, Setting up a Services Sector Guarantee Scheme, Establishing a Research Incentive Scheme for Enterprises (RISE), Reintroducing the Services Export Fund (SEF) and Strengthening the Franchise Development Scheme.
During the 2015 Budget speech, the Prime Minister Of Malaysia, announced a RM20 million budget allocation for Franchise Development Scheme or EFDP to be implemented by MDTCC and MFA. EFDP is an enhancement program for the existing Franchise Development Program (FDP). The prime focus of EFDP will be on to nurture and encourage more franchise exports to foreign countries.
Currently there 70 franchise brands penetrated to 55 countries with 2,380 outlets.
