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Franchise Highlight

Why FIM?


Franchise International Malaysia exhibition and conference was launch in 1994 created as a perfect platform to launch new franchise system, appoint master franchisees, and identify potential local franchisees, and networking functions.

Following the success of the 26th edition held on 5th  – 7th  April 2019 at Kuala Lumpur and 27th edition on 15th – 21st October 2020 in virtual platform,  Malaysian Franchise Association (MFA)  together with the Ministry of Domestic Trade Consumer Affairs (MDTCC) will once again be organizing the Franchise International Malaysia, Exhibition and Conference (FIM2021) on 9th  – 16th  October 2021 at the Kuala Lumpur Convention Centre (KLCC) Kuala Lumpur, Malaysia.

In regard to the latest development of the COVID-19 pandemic in 2020, it had sent shockwaves all over the world and reshaped how we view the economic landscape today. In light of the rapidly evolving situation regarding the pandemic, FIM aim to start it first Hybrid edition on the 9th to 16th October combining virtual and physical exhibition under one event to promote your franchise business globally. As FIM exhibitors, you will enjoy this hybrid element as complimentary feature that allow you to reach out more audiences and franchise prospect.

We believe the hybrid concept, which is the only sanctioned franchise exhibition by KPDNHEP, World Franchise Council (WFC) and Asia Pacific Franchise Confederation (APFC), is the perfect platform to exhibit your franchise business to the budding franchisepreneur.

With invaluable support from Malaysian government, top franchisors and key financial institution, FIM2021 promises to be the premier event for continuing successful development of the franchise industry in Malaysia as well as Southeast Asia region. Therefore, take this advantage to expand your business opportunities at FIM2021.