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Franchise Highlight



  • To plan and implement effective Public Relations strategies in line with the company’s business image and objective, also to build a good relationship with the press.


Job Descriptions: 

  • To conduct media activities i.e. organise press conference, media interview/appearance, news coverage and advertisement/promo for full publicity of MFA’s events and franchise industry.
  • Create and deliver (Bahasa Malaysia and English) press releases, media relations content, case studies, foreword, Q&A, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals. To publish the MFA and franchise related publication i.e. newsletter, event’s programme books, franchise directory, corporate video etc.
  • developing and implementing a social media strategy and presence for the organization.
  • Copyedit, copywrites, proofread, and revise communications.
  • Identify, develop and execute communications strategy for key media contacts and customer references.
  • Research media coverage and industry trends.
  • Develop fresh story ideas.
  • Conduct extensive media outreach.
  • Manage information, prepare briefing materials, coordinate scheduling and logistics.
  • Coordinate and manage interviews with media organizations.
  • Communicate and build networks among media organizations (Electronic, Press and Social)



  • Minimum Degree in Mass Communications / Public Relations / Media Management or equivalent.
  • At least 1 year experience in related field.
  • Excellent in English and Malay (spoken & written).
  • Good interpersonal and communication skills.
  • Good teamwork and work under pressure with minimum supervision.
  • Creative and critical thinking.
  • Computer literate (MS Office, Adobe Illustrator, Adobe Photoshop)
  • Posses own transport.



Interested applicants are encouraged to write-in or e-mail with detailed resume, expected salary and a non-returnable passport-sized photograph to the following address before 31st August 2014.



1st Floor, Wisma Motor

339, Jalan Tuanku Abdul Rahman

50100 Kuala Lumpur

E-mail: hr@mfa.org.my

Website: www.mfa.org.my

(Only short listed candidate will be notified)