Date(s) – 02/04/2016 – 03/04/2016
International Franchise Management (IFM)
2-3 April 2016
VISTANA Hotel, Kuala Lumpur
This certification course was designed by a group of franchise subject matters expert consist of franchisor, master franchisee, franchise and IP consultant, and franchise lawyers.
The International Franchise Management Certification program is an exclusive offering that provides participants a comprehensive look at the international franchise sector in an engaging and dynamic environment.
The program is designed to maximize the transfer of knowledge on international franchise management with a combination of lecture, case studies and expert guest speakers.
Participants will work in small groups to analyse case studies and will be assess through simple assessment test to gauge their understanding during the 2-days course
By the end of the program, participants will be able to:
- Identify the ideal entry mode to any foreign country
- Manage your network of international franchisee.
- Select ideal Master Franchisee or foreign franchisee.
- Understand on methods to support international franchise network.
Participants will gain critical insight, practical knowledge, and analytical skills required to succeed in international franchising. The program address major topics germane to international franchising including
- legal and regulatory environment,
- market research,
- franchise relationship
- strategic planning,
- international supply chain,
- financing international expansion and
- system support.
The courses are part of Enhanced Franchise Development Program strategic activities to motivate local franchisors to penetrate international market.
The program is ideal for professionals seeking comprehensive insight into the international franchise community including entrepreneurs, current and prospective franchisors.
It is also designed for consultants and analyst covering the franchise industry.
Bookings are closed for this event.