CERTIFIED FRANCHISE EXECUTIVE (CFE)
A career development program jointly organized by the Malaysian Franchise Association (MFA) and the Institute of Certified Franchise Executives (ICFE) of the IFA Education Foundation.
GLOBAL RECOGNITION
ABOUT CFE PROGRAM
The Certified Franchise Executive Program (CFE) offers franchise professionals the opportunity to learn, grow professionally, and reach a recognized standard of excellence within the global franchise community.
Becoming a CFE begins with a strong commitment to expanding your expertise and gaining a comprehensive understanding of core industry principles.
GET CERTIFIED
PROGRAM REQUIREMENTS & APPLICATION
01
Core Components
Earn a total of 3,500 credit points within 5 years of enrollment:
- Mini Masterclasses1,800 credits (4 sessions)
- Int. Franchise Conferences1,200 credits (4 sessions)
- Franchise Experience500 credits (>3 yrs practice)
02
Enrollment Fees
MFA MEMBER
RM 1,250
NON-MEMBER
RM 1,500
03
How to Apply
MAINTAIN YOUR STANDING
RENEWING YOUR DESIGNATION
To maintain an active CFE designation, recertification is required every three (3) years. A total of 750 CFE credit points must be earned:
Note: If your certification expires, your authorization to use the CFE credential ends. To reinstate, you must re-enroll and meet full program requirements.
CFE GRADUATES DIRECTORY IN MALAYSIA
| Code | Name | Company | Enrolled | Graduated |
|---|---|---|---|---|
| MYCFE25001 | ZURAIDA BINTI JOMRI | MALAYSIAN FRANCHISE ASSOCIATION | 2025 | 2025 |
| MYCFE25002 | NORHADI MD YUSOF | MALAYSIAN FRANCHISE ASSOCIATION | 2025 | 2025 |
| MYCFE25003 | YEO CHIN LEE | MY US PIZZA SDN BHD | 2025 | 2025 |
| MYCFE25004 | KAIRUL AZMAN BIN MOHD YUSOH | MARRYBROWN | 2025 | 2025 |
| MYCFE25005 | LIM TEK KEONG | GLOBAL ART | 2025 | 2025 |
| MYCFE25006 | WONG JIN NEE | WONG JIN NEE & TEO | 2025 | 2025 |
| MYCFE25007 | AHMAD BIN JAMALUDIN | LITTLE CALIPHS INTERNATIONAL SDN BHD | 2025 | 2025 |
| MYCFE25008 | DAMIAN YEO SHEN LI | DAMIAN SL YEO & LC GOH | 2025 | 2025 |
| MYCFE25009 | MOHD SAIFUL HAQ BIN KHIDER | ZH RIVER SDN BHD | 2025 | 2025 |
| MYCFE25010 | UMRAN AHMAD ROPIE | MALAYSIAN FRANCHISE ASSOCIATION | 2025 | 2025 |
| MYCFE26011 | DATUK DR. RADZALI HASSAN | MALAYSIAN FRANCHISE ASSOCIATION | 2025 | 2026 |
| MYCFE26012 | SHEIKH IMRAN BIN ISKANDAR BASHA | HARTA MAINTENANCE | 2025 | 2026 |
| MYCFE26013 | NOR ZEEHAN BINTI ROSLE | MIRAJ CONSULTANCY | 2025 | 2026 |
| MYCFE26014 | GAN WAY HUA | MIRAJ CONSULTANCY | 2025 | 2026 |
| MYCFE26015 | ZAFRUL AZMAN BIN MOHAMED AZRAAI | WONDERFUL LIFESTYLE SDN BHD | 2025 | 2026 |
| MYCFE26016 | ISHAK BIN MUMAHD GAUST | CLEANPRO EXPRESS SDN BHD | 2025 | 2026 |
| MYCFE26017 | KEVAN ONG KIN WYE | SMART READERS WORLDWIDE SDN BHD | 2025 | 2026 |
| MYCFE26018 | JASON NG CHIA HUI | DEEMCEE SDN BHD | 2025 | 2026 |
| MYCFE26019 | DANIEL SIM LIM KIT | CAMBRIDGE ENGLISH FOR LIFE | 2025 | 2026 |