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Franchise Highlight

RM65mil for 50 new Burger King stores in two years

Kuala Lumpur, 20 Jan 2020,

Cosmo Restaurants Sdn Bhd (CRSB), the franchise holder of Burger King fast food chain, marked the opening of the 100th Burger King outlet in the country on Saturday.

Located at the ground floor at IPC Shopping Centre, the restaurant features a garden grill concept that is intended to bring the brand back to its roots and provide diners with a holistic authentic flame grill burger dining experience.

CRSB chief executive officer Ng Lee Tieng said the fast food world is fast evolving.

“Consumers have moved beyond a point where fast food equals greasy burgers and fries made in record time. With more exposure today, consumers seek to enjoy a night out with family and friends at a restaurant that doubles as an event space that also serves real food, pulled together at

a record time.


Source: New Straits Times

Full Article: https://www.nst.com.my/business/2020/01/558104/rm65mil-50-new-burger-king-stores-two-years

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