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McDonald’s to cut greenhouse gases in push to boost reputation

21st March 2018,

McDonald’s Corp, on a quest to boost sales by improving its image, is vowing to cut its greenhouse-gas emissions.

The world’s largest restaurant chain is adding LED lights and more efficient kitchen equipment, such as grills and fryers, in a bid to reduce emissions at its restaurants and offices by 36% by the year 2030 from 2015 levels.

Changes to beef production, meanwhile, will lower greenhouse gases from the company’s supply chain by 31%, McDonald’s said.

Suppliers are experimenting with new paddock-style grazing practices, in which herds are rotated across sections of pasture. That allows the land to recover and reduces gases from cattle.

The company said the combined effect will be the equivalent of taking 32 million cars off the road for a year.

“We believe this will drive growth and drive our business,” said Francesca DeBiase, chief supply chain and sustainability officer. “These are expectations that our customers have.”

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