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Franchise Highlight

Getting the Secret Recipe right

6 September 2019- SECRET Recipe Cakes & Cafe Sdn Bhd is certainly no stranger to the local food and beverage (F&B) scene. The homegrown brand has seen strong progress over the years, consistently reinventing itself with the times to not only remain relevant, but also to pull in a new generation of customers to sustain its growth.

“Retaining the core of Secret Recipe while still updating the brand is a constant challenge.

“The worry we have is that we’ll grow into an old brand that retains our older customers but can’t appeal too much to newer customers, so we constantly have to change our look and feel as well as the brand message.

“Our marketing campaigns are also not just about selling a product, but our mission and goal that we drive towards together to create those special moments for our customers, ” said its business development director Patrick Sim Chee Hong.

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Source: The Star

Full Article: https://www.thestar.com.my/business/business-news/2019/09/06/getting-the-secret-recipe-right#r4MQfR4H9Xu9VZYj.99

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