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Franchise Highlight

International Franchise Management (IFM) Certification Course

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Date/Time

Date(s) – 02/04/2016 – 03/04/2016
All Day

Location

Vistana Hotel

Categories


 

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International Franchise Management (IFM) 

Certification Course

357163305

RM599 (members) 

RM799 (non-members)

2-3 April 2016

VISTANA Hotel, Kuala Lumpur

This certification course was designed by a group of franchise subject matters expert consist of franchisor, master franchisee, franchise and IP consultant, and franchise lawyers.

 

Program Description

The International Franchise Management Certification program is an exclusive offering that provides participants a comprehensive look at the international franchise sector in an engaging and dynamic environment.

 

The program is designed to maximize the transfer of knowledge on international franchise management with a combination of lecture, case studies and expert guest speakers.

 

Participants will work in small groups to analyse case studies and will be assess through simple assessment test to gauge their understanding during the 2-days course

 

Program Objectives

 

By the end of the program, participants will be able to:

  • Identify the ideal entry mode to any foreign country
  • Manage your network of international franchisee.
  • Select ideal Master Franchisee or foreign franchisee.
  • Understand on methods to support international franchise network.

 

Topics Covered 

Participants will gain critical insight, practical knowledge, and analytical skills required to succeed in international franchising. The program address major topics germane to international franchising including

  • legal and regulatory environment,
  • market research, 
  • franchise relationship
  • strategic planning,
  • international supply chain, 
  • financing international expansion and 
  • system support.

 

Designed For


The courses are part of Enhanced Franchise Development Program strategic activities to motivate local franchisors to penetrate international market.

The program is ideal for professionals seeking comprehensive insight into the international franchise community including entrepreneurs, current and prospective franchisors.

It is also designed for consultants and analyst covering the franchise industry.

Contact us

For more information, please contact Zainal (zainal@mfa.org.my) or Solehah (research@mfa.org.my)

03-2697 1577

Bookings

Bookings are closed for this event.

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  • 357163305
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