28 September 2018,
Eleven Malaysia returns with yet another one of its annual CSR initiatives. #BuatBaikTogether is a campaign under the “brands” Community Care programme. Its objective is to extend much-needed support to the underprivileged and disadvantaged communities.
This year, #BuatBaikTogether partners with Breast Cancer Foundation Malaysia, a non-profit organisation that supports and empowers women breast cancer patients and survivors.
The campaign runs for 43 days, until November 6, during which customers are encouraged to support by purchasing necessities such as food, non-alcoholic beverages, household essentials and
other provisions purchased from more than 2,240 7-Eleven Malaysia outlets across the nation and dropping these into the contribution boxes.
For every contribution of 7-Eleven Malaysia “partner products”, the convenience store chain will donate RM0.10 to the Breast Cancer Foundation Patient Fund, which provides financial assistance to breast cancer patients.
7-Eleven Malaysia general manager of marketing Ronan Lee said, “We are especially pleased to have #BuatBaikTogether again after its debut in 2017. Through this campaign, we hope to achieve an even better collection this year with the support of the public to bring some cheer to the underprivileged communities nationwide”.
Source: The Sun Daily
Full Article: http://www.thesundaily.my/news/2018/09/28/do-good-together-7-eleven