INTRODUCTION

To bring about a difference in MFA's annual activities, in 2007 MFA organizing the ‘Franchise Walk Hunt'. MFA is confident that programmes such as this will further ensure that participants are familiar with the franchise industry, particularly local & international franchise brands. Furthermore, FWH07 will also help boost government. campaigns such as the Visit Malaysia Year 2007 & Malaysia's Mega Sales.

OBJECTIVES

• To promote Malaysia franchise business systems.
• Support government campaigns such as Visit Malaysia Year 2007 & Malaysia's Mega Sales.
• To promote participating venues to the public.
• To contribute to the Malaysian Child Cancer Association (PEKASA).