Hello USA, Asia, Australia, Kuwait and now Dubai!

BEAUBELLE, the expert in spa-grade skin and body care products and I Care Group, jointly unveiled the 'BEAUBELLE Secret' to perfect skin in the UAE on January 12, 2010.

After gaining popularity across high-end spas and salons in the USA, Asia, Australia and Kuwait, BEAUBELLE has now been introduced in the UAE by the renowned I Care Group. The I Care Group has a well-established presence in the UAE and is renowned for introducing premium beauty and personal care products. Based on its impressive track record, the Dubai-based group, a member of Sheikh Mohammed Bin Rashid Establishment for Young Business Leaders will be the sole authorised representative for BEAUBELLE in the UAE.

This rapidly-growing organisation has a stellar distribution network of over 300 plus leading retail outlets in UAE and a team of experienced retail professionals. Elaborating on this launch, Ms. Aysha Butti Al Muhairi, the Emirati Founder, CEO and Managing Director of I Care Group, said, "There is a growing consciousness of beauty, health and hygiene in the region. For example, spas, which began as a novelty, have turned into a well-established business sector in the UAE that attracts both frequent travellers and over-stressed professionals. This is where BEAUBELLE's art of facial and body care treatments in the salon and spa industry will play a revolutionary role and bring a world-class choice.

Madam Ruby Siah sk, founder of BEAUBELLE brand, added, The extreme and harsh weather conditions in the Arab and Asian regions make the use of specialised personal care products essential. Our researched and specific formulations, along with the growing focus towards health and beauty in the UAE, have assured us that we are in the right place at the right time with the right distribution partner. Together, with the I Care Group, we are confident of replicating the global BEAUBELLE success story in the UAE, too.

Indeed a memorable event, the launch saw top spa professionals, resort owners and key beauty media from across the UAE region getting their first BEAUBELLE experience in a most intimate and interactive manner. Strictly by-invitation-only event, guests were treated to delicious cannapes amidst the decadent setting of the Park Hyatt Dubai Hotel where BEAUBELLE's symbol of harmony and balance, the white lotus logo was made muse to the entire decor. On top of the extravaganza, guests were served with BEAUBELLE's iconic products for their sampling by attractive personalities using nothing less than a silver tray and their best accessory, flawless skin! The entire BEAUBELLE experience continued with more facial demonstrations, products introduction by BEAUBELLE's founder herself, Madam Ruby Siah as she shared her insightful expertise with guests on the brand's holistic rejuvenating treatments, products and services.