22 SEPTEMBER 2010 - BERNAMA
SIBU, Sept 22 (Bernama) -- Eljo Restaurants Sdn Bhd, the franchise operator for the famed McDonald's fast-food chain, plans to invest RM3 million to RM5 million to open two 24-hour drive-through outlets in Miri City.
The one at the Permaijaya Commercial Centre is to be operational on Nov 1 while the other at Bulan Sabit Road at the Miri City Centre is to be opened by June next year, said Peter Chiu Lik Sing, the Sibu and Miri franchisee.
He said 60 employees, including 10 management personnel, would be hired to manage the outlet at the Permaijaya Commercial Centre.
Chiu also said plans are afoot to open the first McDonald's outlet in Bintulu while the existing McDonald's outlet at Sarawak House Shopping Complex here would be relocated to Causeway Road by Oct 15.
"The relocation is inevitable due to expiry of the tenancy agreement. However, the new site will offer us better flexibility in terms of operating hours.
"We can open at 7am to serve the popular McDonald s Breakfast to our customers for the first time in 18 years here. The operating hours will be from 7am to 2am," he told BERNAMA in an exclusive interview.
Chiu said the McDonald's outlets in Sibu and Miri have been registering double-digit growth for the past several years.
"Last year, we did about RM9 million sales. With our new drive-thru outlet, we expect over RM15 million turnover next year," he said.
He said the new outlets would introduce value-added products periodically to cope with keen competition from other fast-food operators.
"For instance, McDonald's value lunch product is a hot favourite among our customers. Nonetheless, we will insist on our QSC (quality, service and cleanliness), the three pillars of our success and strategy to stay competitive and relevant," he added.