3rd senQ outlet now opened


Senheng Electric (KL) Sdn Bhd, Malaysia’s leading electrical chain store operator, officially opens its third new concept megastore, senQ Digital Station, on 12 February 2004 at IOI Mall, Puchong.


senQ, a name coined from the words “sensing the quality”, is all about lifestyle. The megastore, the first in the country, let shoppers touch, feel and test a wide range of the latest high-tech products in spacious, comfortable environment. senQ Digital Station is set to offer consumers a different kind of shopping experience: Exciting, Fun and Digital.


“Senheng has planned to invest at least RM25 million to open 10 senQ outlets throughout Malaysia in three years,” said Senheng managing director Lim Kim Heng. The first senQ Digital Station launched on 5th December 2003 in South City Plaza.while the second store located in Plentong (Giant) Johor Bahru was opened on 27th December 2003.


The average floor space of a senQ megastore is 20,000 sq ft, about 10 times the size of existing Senheng outlets. This allows innovative value-added services like Internet and games rooms, “special effect corners” dedicated to specific categories and brands, and professional customer service dispensing answers to enquiries, usage and maintenance information and product demonstration.



For fuller senQ experience, drop by the outlets below:


South City Plaza LG53A, LG53B, South City Plaza, 43300 Seri Kembangan, Selangor. Tel: 03-8945 4040


IOI Mall Lot F23-23A, 1st Floor, IOI Mall, Batu 9, Jalan Puchong, Bandar Puchong Jaya, 47100 Puchong Tel: 03-5882 8111


Plentong Lot AT 09, Giant Hypermarket, Plentong Outlet, No. 3 Jalan Masai Lama, Mukim Plentong, 81750 Masai, Johor Bahru, Johor Tel: 07-352 6040